For over 90 years, Goodway Group has been dedicated to understanding shopper behavior, evolving with the shifts from print to digital commerce. Recognized through numerous awards such as the Modern Retail and Digiday Retail Awards, they excel in connecting media, data, retail, and in-store execution to drive measurable growth. As an independent partner led by CEO Paul Frampton, Goodway prioritizes tailored solutions over rigid models, emphasizing accountability and seamless customer journeys. Their leadership, drawn from large firms, champions the concept of Connected Commerce—aligning retailers, brands, and platforms to achieve tangible outcomes. Beyond commerce, Goodway Cares partners with nonprofits to foster community impact. Their commitment is growth that is both celebrated and sustainable, empowering marketers to excel with confidence.