Tuerca Studio

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

ABOUT TUERCA STUDIO

Strategy, empathy, precision and commitment

We are a creative branding studio established in 2019, participating in transformative projects from anywhere in the world. Our mission is to support brands and ideas through significant change, crafting identities that serve as a gateway to future opportunities. Rather than merely observing, we engage as strategic partners, driving progress from within. TUERCA Studio is central to the creative ecosystem of MOTORHOME®. Initially launched as a design studio focused on branding and identity, we soon realized a broader goal. MOTORHOME® (wearemotorhome.com) emerged as a comprehensive creative system consisting of strategic units where branding, content, and digital efforts function together seamlessly. It is cohesive, scalable, and impactful.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

18% Brand Identity Design

13% Logo Design

7% Packaging Design

5% Infographic Design

7% Graphic Design

30% UX Research & Usability Testing

20% Product UX Strategy

About the Team

OUR STORY

Tuerca Studio is a creative agency based in Argentina, specializing in branding, identity, packaging, and web design crafted with precision and artistry. Drawing from diverse backgrounds in art, business, culture, and street influences, the team approaches every project with a unique perspective that shapes their strategic and creative process. They partner with brands at all stages—whether launching new identities, rebranding for strategic evolution, scaling for international markets, or organizing complex brand architectures. Their expertise spans industries like food and beverage, spirits, consumer goods, hospitality, and lifestyle, where visual identity makes a crucial difference. Each project begins with a thorough diagnosis, progressing through strategy, identity, and system development with client collaboration, ensuring clarity and coherence throughout growth. Committed to excellence, Tuerca

Portfolio

OLIMPIA Lager Beer - Brand Identity & Packaging

Olimpia Beer

Client: Independent Craft Beer Brand – Argentina Project Overview: We created the complete brand identity and packaging design for OLIMPIA, a premium lager inspired by classical mythology to differentiate it in the modern craft beer market. Our objective was to develop a beer that was bold, iconic, and memorable, transforming the drinking experience into a contemporary ritual. From the naming and storytelling to the visual identity and execution of the packaging, we crafted a brand that could compete effectively with both mass-market and craft breweries. Background: The founders of OLIMPIA sought a distinctive lager brand that wasn't artisanal and minimalistic or industrial and intrusive, but rather symbolic. They aimed for a product that invoked strength, character, and a timeless sense of victory. Challenge: Our task was to create a beer identity that would blend visual sophistication with strong memorability. The solution needed to be modern yet uphold traditional roots, unique without being obscure, and premium while still being accessible. Solution: We developed a brand platform that merged classical elements with modern clarity. For naming, we chose OLIMPIA—strong, evocative, and timeless. The visual identity featured a central medallion design, drawing from ancient iconography and engraved aesthetics. The typography consisted of a bold Roman-style serif to convey authority and impact. The color scheme was a refined combination of royal blue and white, highlighted with gold accents. The brand voice was confident and ceremonial, encapsulated in the tagline: “Crafted by Gods. Chosen by Mortals.” Additionally, the brand was designed for versatility, making it suitable for cans, merchandise, point-of-sale displays, and events. Results: The brand achieved strong visual differentiation in a crowded market and garnered high recall along with positive feedback from distributors and consumers. The packaging proved to be a crucial factor in attracting attention and establishing positioning, even prior to the product's launch.

COCODRILO Co - Brand Identity & Launch Strategy

Cocodrilo Coffee Bar

Project: Brand Identity & Launch Strategy for COCODRILO Coffee Client Independent specialty coffee brand – Argentina Project Overview We developed a complete brand identity and launch strategy for COCODRILO, a specialty coffee brand aimed at challenging norms and adding a touch of humor and boldness to a category that typically takes itself quite seriously. From the brand name and voice to the visual identity and storytelling, we crafted a brand that embodies wildness, irreverence, and memorability—echoing the character of the coffee it offers. Background The client approached us with a vision to establish a specialty coffee brand that stood out for its personality. They steered clear of Scandinavian minimalism and pretentious elements, instead seeking something sharp, enjoyable, and culturally relatable. Challenge Our challenge was to develop a brand that embodied both premium quality and playfulness—a delicate balance in a field often characterized by purism and visual restraint. The objective was to distinguish the brand without alienating traditional specialty coffee enthusiasts. Solution We created a comprehensive brand universe centered on clarity and disruption: - Naming: COCODRILO—evocative, surprising, and infused with attitude. - Visual Identity: Bold typography, a vibrant color palette, and a charismatic mascot. - Tone of Voice: Cheeky, assured, and authentic. - Digital Storytelling: A visual and verbal framework designed to extend across packaging, merchandise, content, and social media. Results The launch attracted immediate attention and organic engagement from design-savvy audiences. We saw high social media interaction and excellent brand recall within the first month. COCODRILO has now established itself as one of the most unique specialty coffee brands in its market segment.

RUBRICK Real Estate - Brand Identity & Digital Eco

RUBRICK

**Client**: Real estate and architecture startup — CDMX/Buenos Aires **Project Overview**: We developed a complete brand identity and digital ecosystem for RUBRICK, a real estate initiative with global aspirations, designed to stand out in a visually uniform environment. From strategic positioning and identity design to the website, tools, and launch strategy, we created a brand that operates on a unique wavelength—bold, memorable, and scalable. **Background**: The client approached us with a clear request: to establish a brand with distinct personality and presence—one that could stand out in the competitive real estate markets of Mexico and Argentina. They sought to avoid generic logos, templated websites, and unbacked promises. **Challenge**: We needed to define a newcomer in a market overwhelmed by uniformity. The brand required clarity, confidence, and visual uniqueness, steering clear of predictable industry cliches. Our goal was to create something that felt premium yet approachable; strategic but not impersonal. **Solution**: We crafted a brand infused with character and ambition—designed to disrupt conventional real estate branding. - **Name**: RUBRICK—a modular name with architectural significance. - **Identity System**: Bold typography, grid-based design, and strong contrasts. - **Website**: Visual-centric, user experience-optimized, and scalable. - **Collateral**: Consistent presentations, stationery, launch materials, and brand tools—aligned and cohesive. - **Tone of Voice**: Direct, refined, and assertive. **Results**: The brand was launched simultaneously in two markets, characterized by a clear identity and unified rollout. The website and branding tools provided structure for commercial teams, ensuring immediate visual engagement with key stakeholders. RUBRICK established itself not merely as another project, but as a new benchmark in its industry.

3 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Tuerca Studio delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Brand Identity Design

Logo Design

Packaging Design

Infographic Design

Graphic Design

UX Research & Usability Testing

Product UX Strategy

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