Truth Tree

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Overview

$10,000+

Min Project Size

10 - 49

Employees

2015

Year Founded

ABOUT TRUTH TREE

All-in-One Digital Marketing for Schools

Truth Tree is an agency specializing in digital marketing that assists educational institutions in engaging with both parents and students. They provide a wide range of services and have a history of successful outcomes, having received multiple awards for their efforts. Their success stems from their deep insight into the motivations, processes, and timing associated with how parents and students search for, assess, value, and ultimately select their next tuition-based educational setting. The schools they partner with encompass independent schools, private institutions, preschools, charter schools, boarding schools, and companies focused on education.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

10 - 49

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided+4 Services

10% Search Engine Optimization (SEO)

10% Content Marketing Strategy

5% Email Marketing & Automation

5% Social Media Marketing

4% Performance Marketing

8% Google Ads Management

5% YouTube Advertising

10% Meta Ads Management (Facebook & Instagram)

About the Team

OUR STORY

Truth Tree is a dedicated digital marketing agency focused on empowering schools and educational institutions to grow by connecting them with families that best fit their unique learning environments. Emphasizing remote-friendly and flexible roles, the company offers various strategic positions such as Sales Strategist, Digital Marketing Specialist (with expertise in Google Ads), and Lead Partner Strategist. Team members play a vital role in creating tailored marketing strategies, managing campaigns, analyzing outcomes, and fostering strong partnerships that guide schools throughout their enrollment journeys. By aligning its mission with innovative marketing solutions, Truth Tree is committed to shaping the future of education marketing while supporting schools in achieving sustainable growth and success.

Portfolio

Unique Approaches for Co-Ed vs All-Girl Grades

Oak Knoll School of the Holy Child

By employing targeted strategies and custom ad content tailored to specific schools, Truth Tree effectively raised awareness for the all-girls Catholic middle and high school while also promoting the institution as a whole. With a co-educational preschool, elementary, and middle school, Truth Tree implemented various campaigns with distinct objectives, resulting in a 92.77% increase in lower school applications, an 18% increase in upper school applications, and a 32% overall boost in enrollment. Thanks to open communication and a collaborative approach, Oak Knoll School of the Holy Child was well-positioned for maximum impact in the market. Meghan Hodgin, Director of Marketing & Communications at Oak Knoll School of the Holy Child, noted, “Your school should focus on generating content that enhances your online presence and fosters leads and inquiries in your enrollment pipeline that boards aspire to achieve.”

Overcame Boarding School Misconceptions

Darlington School

Darlington School aimed to change the perception that it was a "reform school" in order to attract the right students. Recognizing that its day and boarding options needed distinct marketing strategies, Truth Tree implemented targeted search terms, brand-focused advertisements, and a creative marketing strategy. Through effective communication and teamwork, Darlington School experienced a 20% increase in website traffic, a 69% increase in inquiries, and a threefold rise in boarding acceptance rates compared to the past two decades. Tannika King, Director of Communications, remarked, “After extensive research and a thorough RFP process, we chose to partner with Truth Tree for our digital marketing, and we are thrilled with our decision! From my very first conversation, I've found them to be responsive, strategic, and efficient. We have seen a notable increase in inquiries and applications from qualified candidates. I wholeheartedly recommend Truth Tree to anyone looking for a collaborative partner that truly understands digital marketing and independent school admissions.”

Identified New Catchment Area in Saturated Market

Clairbourn School

Clairbourn School operates in a highly competitive environment with limited and shrinking enrollment. As demographics continue to evolve and birth rates fall, it is crucial for the school to remain a top choice for families looking for private education. Our SEO team provided the Clairbourn team with monthly optimization suggestions in small, manageable steps to enhance both on-site and off-site visibility. Through thorough research, we pinpointed areas with potential students that Clairbourn had not yet connected with or reached out to. By targeting these new regions and adjusting ad messaging accordingly, the Truth Tree team kept a close watch on keywords to stay ahead of search trends. The outcomes are impressive: Clairbourn's enrollment soared by 55% over three years, inquiries doubled, and the student body now includes families from 24 cities in the Greater LA area. “We are very impressed with Truth Tree’s expertise in digital marketing. Their ability to convert our needs and objectives into a cohesive digital strategy has enabled us to attract more families from the surrounding areas. It has proven effective, and we’re excited to maintain this momentum!” - Jeanette Zamora, Director of Communications and Marketing, Clairbourn School.

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