Mobile Application Design and Development
We created and launched a mobile app, originating from a concept provided by our client focused on supporting romantic relationships. The app included quizzes for couples and instructional videos as incentives. A significant challenge was to ensure a fun and engaging experience while encouraging couples to utilize the app together. Additionally, the app had no appeal for single users, which presented considerable room for improvement. Through discussions with our client, we aimed to enhance interactivity to keep users entertained while also making the app accessible for singles. We developed features such as Topic Tests, Cine-tests, and Daily Talks for couples to deepen their connection with each other and themselves, Gift Cards for couples to engage in activities that foster bonding, a Z Report for every user to assess the relationship between their daily habits and mood, and Kashens for singles to connect with potential partners locally or globally. We handed over the project to focus on global initiatives with international clients. They are now working on their marketing strategy with a local development team, and we wish them the best of luck.