Logo Development & Package Design
The naming and logo creation for this project aimed to narrate the story of this new business. We developed a name and logo designed to resonate universally, appealing to consumers from diverse backgrounds. Our goal was to establish a brand identity that would attract not only health enthusiasts but also a wider audience. Crucially, the logo needed to emphasize that the products offered are fundamentally delicious.
For the packaging design, we ensured it preserved the product's integrity while allowing for easy adaptation to new items as they are introduced in the future. This flexibility supports the client’s creative needs in product development. To differentiate between the various products, we utilized distinct colors; for instance, the pistachio packaging is green while the almond packaging is light brown. Additionally, we created takeaway packaging for home deliveries, helping to embed the brand in customers’ everyday lives. This takeaway packaging, which includes boxes and reusable grocery bags, acts as a constant reminder of the brand and aligns with the current sustainability trends in the target market.