15-Year Digital Partnership for Potawatomi
Potawatomi Hotel & Casino
**Challenge:** Potawatomi Hotel & Casino sought a reliable partner to enhance its digital presence, consolidate various domains, and continuously update its website in order to align with user expectations, the rise of mobile usage, and competitive pressures within the gaming and hospitality sectors.
**Solution:** Since 2009, Trivera has been the designated digital agency for Potawatomi. Throughout this partnership, we have: Redesigned and launched several versions of their website, merged multiple properties into one cohesive domain and content management system (CMS), created ADA-compliant, mobile-responsive experiences that cater to over 74% mobile traffic, integrated GA4, customer relationship management (CRM), geolocation, promotional landing pages, and an SEO strategy, as well as provided hosting, maintenance, and ongoing digital marketing assistance.
**Results:** This 15+ year collaboration has involved over $2 million in investments. Current web traffic has surpassed 266,000 sessions per month, with a 60.5% engagement rate. Promotional pages attract over 34,000 monthly views, leading to significant engagement and revenue. The partnership has established a seamless, scalable digital framework that enhances marketing efforts, maintains brand consistency, and fosters ongoing growth.