**BACKGROUND** Introduce your business and what you do there. I serve as a facilitator at Do Pause Ltd., which is an online community that connects users with mental health professionals. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TRIFFID MARKETING PVT LTD? My goal was to create a community, develop a mobile app, and devise a marketing strategy, for which we engaged TRIFFID’s services. **SOLUTION** What was the scope of their involvement? Initially, TRIFFID assisted us with establishing our brand identity and creating our company website. I envisioned a minimalist site featuring a black-and-white color scheme, avoiding templates while reflecting a health-oriented theme. They provided mockups based on these guidelines via Google Docs, and after my approval, they built the site from the ground up. Their team also crafted messaging that showcased our company effectively. After the website was developed, TRIFFID devised a social media marketing strategy aimed at gaining subscribers. They helped me create Facebook and Instagram advertisements, lead generation forms, and 7-10 weekly social media posts that addressed growing anxieties regarding exams or COVID-19. I also relied on them for brochure content and we collaborated on proposals to colleges where we could present our services. **TEAM COMPOSITION** Currently, our team consists of four members, including an accountant and a social media specialist, and we maintain contact with TRIFFID’s management team. **COLLABORATION WITH TRIFFID MARKETING PVT LTD** How did you begin working with TRIFFID MARKETING PVT LTD? I sought professionals who could help create brand awareness and a targeted marketing plan. I found TRIFFID through a Google search and checked their reviews on Clutch. We considered them among other providers, but their proposals stood out as superior. After a meeting with their founder over Zoom, I chose to work with them because they offered something distinctive. **INVESTMENT** How much have you invested with them? My investment has ranged from $100,000 to $250,000. **ENGAGEMENT STATUS** What is the status of this engagement? We began our partnership in September 2021, and the project is still ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the engagement's impact? TRIFFID excels in conducting thorough research and creatively conveying narratives through their content. Our users appreciate the originality of their concepts and designs. Their team is highly responsive and adapts quickly to any modifications I request. **PROJECT MANAGEMENT PERFORMANCE** How did TRIFFID MARKETING PVT LTD perform from a project management standpoint? I would rate them exceptionally high; they consistently meet deadlines, even integrating my feedback, and are proactive in communication and follow-ups. We communicate via Google Hangouts and WhatsApp for quick discussions, while more significant tasks are handled through email. They have 2-3 team members managing their internal tracking software. **IMPRESSIONS** What did you find most impressive about them? I admire TRIFFID’s creativity and results-driven approach. They offer insights into what strategies would work well for my company, and I greatly appreciate their honesty. Prior to signing with them, they provided references that I could contact, all of whom gave positive reviews about the team. **AREAS FOR IMPROVEMENT** Are there any areas they could improve? They might expand their service offerings to include PR, print ads, and radio advertising, but aside from that, I find no areas needing improvement. **ADVICE FOR POTENTIAL CUSTOMERS** What advice would you give to potential customers? Clearly outline your needs and communicate that to TRIFFID.