Web Development and Digital Marketing
**Challenge:** Tami&Tami, an emerging jewellery brand, needed expert guidance to develop their business and brand identity. **Task:** Trendt was assigned to create branding guidelines, positioning, and messaging for Tami&Tami, as well as to strategize their digital presence and improve customer engagement. **Action:** Trendt engaged in strategic sessions with Tami&Tami to establish a solid marketing plan. They revamped the brand's website using Shopify 2.0, enhancing user experience. Content marketing played a crucial role in the strategy, which included video marketing, email marketing, and review marketing. Trendt also managed Tami&Tami's Instagram and Pinterest accounts, transforming them into powerful social media platforms. This partnership included collaborating with micro-influencers, producing compelling in-house video and photo content for social media and the website, and executing paid social campaigns. **Result:** Trendt's collaboration with Tami&Tami yielded significant success. The brand experienced a notable increase in website traffic, with a 30% rise in monthly visitors during recent campaigns. Customer engagement saw a marked improvement, reflected in a 25% increase in email click-through rates and a 20% growth in social media followers. The website redesign on Shopify 2.0 reduced the bounce rate by 20%, ensuring an improved user experience. Overall, Trendt's comprehensive approach facilitated tangible growth, solidifying Tami&Tami's reputation as a successful jewellery brand in London.