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Overview

2 - 9

Employees

2014

Year Founded

ABOUT TRENDER

Insight-led brand advisory

Trender is a market research and brand consulting agency located in Johannesburg, catering to clients throughout Africa. We assist organizations in making informed business and marketing choices by transforming intricate consumer data into straightforward, actionable insights. Our offerings encompass market research, audience segmentation, brand positioning, and communication strategy, all aimed at achieving tangible results and fostering sustained growth. By merging local market knowledge with strategic insights, Trender collaborates with businesses to address genuine challenges, seize opportunities, and develop brands that are competitive and culturally significant.

Languages Spoken
English
HIGHLIGHTS

2 - 9

Employees

2014

Year Founded

Services
Focus
Industries
Clients
Services Provided
50% Market Research & Competitive Intelligence
30% Branding Services
20% Business Consulting Services

About the Team

OUR STORY
Our Narrative We are TrendER, a market research and brand consulting firm based in South Africa. We combine consumer insights, cultural understanding, and strategic analysis to support brands in making more informed, human-centered choices. Our team of diverse specialists utilizes trend analyses and qualitative research to unpack nostalgia and various other influences, providing straightforward brand direction. Our foundation in the local context, demonstrable impact for clients, and a collaborative, insight-driven methodology shape our identity and influence.