BigCommerce & Contentful Headless Implementation
Air Lift Company, a well-known name in the automotive sector, faced challenges in completing their internal project aimed at enhancing their online presence. After years of effort, they sought the help of Trellis, recognized for their speed and effectiveness, to revitalize Air Lift’s brand and website. The Trellis team collaborated closely with Air Lift, prioritizing design, technology, and customer needs to create and implement a strategy that aligned the web experience with the company’s objectives. Through their teamwork, innovative design, and strategic execution, Trellis not only met but surpassed expectations within the agreed timeline. The new website, now powered by BigCommerce for its headless functionalities, incorporated advanced technologies like Vercel and NextJS. A notable feature included a custom-designed vehicle search bar, which included the Mini Vehicle Search and the Main Vehicle Search to help visitors find the correct parts for their specific vehicles. While the Air Lift team initially implemented the fitment functionality, Trellis developed an intuitive user experience for the fitment data and explored optimal ways to display the Vehicle Search across the site, ensuring customers could easily locate what they needed. Despite being in the early stages post-launch, Air Lift has already experienced impressive results, with direct users surpassing organic search users, indicating successful outreach and a more robust digital presence. However, this is just the beginning. Following the successful completion of this project, Trellis is eager to establish a long-term partnership with Air Lift Company, focusing on their sustainable growth.