**BACKGROUND** Introduce your business and its operations. I serve as the Director of Field Marketing at Degreed, a platform for online learning experiences that assists companies in training, educating, and enhancing employee skills. We offer a range of tools and products for these purposes. **OPPORTUNITY / CHALLENGE** What issue were you looking to resolve with Traina Design? We needed to partner with an external team for project outsourcing, specifically for event execution. Additionally, we sought assistance with brand identity and comprehensive design that would elevate our upcoming annual event. **SOLUTION** What was the extent of their involvement? Traina Design handled our web design, account-based marketing (ABM) materials, as well as LinkedIn, Google, and PPC advertising for our in-person annual event. They managed the physical branding aspects, which included branding throughout the hotel venue, staging, and signage across different conference rooms. When COVID-19 emerged, they supported our shift to a virtual event format, creating graphics for both the registration site and the online platform for the event day. Their work also encompassed ABM, web design, and ads for the virtual event on Google, LinkedIn, and PPC. Additionally, they designed a photo booth featuring our logo to enhance attendee engagement and created a border for a LinkedIn cameo advertisement as well as all headers and bumpers on the HubSpot page linked to our event content, allowing users to unlock material from the event by completing a form. **TEAM COMPOSITION** Who was involved in the project? Kat (Senior Account Manager) was our primary liaison and project manager. We also worked with Kristi (Director of Account Services) on financial aspects, Mark (Creative Director), John (Design Director), Chris (Senior Designer/VFX Art Director), and Joseph (Visual Designer). **HOW WE GOT STARTED** How did you end up collaborating with Traina Design? After conducting online research, we engaged three companies for design projects—one for large physical design, another for small physical design, and one for digital needs. We were most impressed by Traina Design's work, which aligned perfectly with our vision, leading us to conclude they were the ideal partner. **INVESTMENT AMOUNT** How much did you invest with them? Our spending ranged from $50,000 to $199,999. **ENGAGEMENT STATUS** What is the current state of this partnership? We commenced our collaboration in the second quarter of 2020 and concluded it in October 2020. **RESULTS & FEEDBACK** What outcomes illustrate the success of this collaboration? We registered approximately 12,000 attendees from over 90 countries for the virtual event, making it our largest digital gathering to date. The campaign has not only recouped our entire investment but is projected to yield returns 40 times our initial expenditure. Our CEO is extremely satisfied with the ROI achieved thus far. **PROJECT MANAGEMENT PERFORMANCE** How well did Traina Design handle project management? Kat was exceptional in her role. We utilized Asana and Slack for communication, held weekly meetings, and their communication was superb; they consistently met deadlines. **NOTABLE IMPRESSIONS** What impressed you most about them? I hold the team in high regard. Initially, we were uncertain about the full scope of what we needed for the digital event, but they fulfilled all our requests, often exceeding our expectations. They delivered much more than we had originally planned, and their collaborative, high-quality work made it an easy decision to engage them for future projects. They were approachable and enjoyable to work with, with no sense of ego. **AREAS FOR IMPROVEMENT** Is there anything they could enhance? Not that I can identify. **ADVICE FOR POTENTIAL CUSTOMERS** What tips would you give to prospective clients? Be completely open and provide a thorough overview and high-level vision of your goals. Clarify what you aim to accomplish and share relevant examples. If you do this initially, they will take the lead and excel.