Project with Tuff Group
Tuff Group, a leader in the sports surfacing sector with a cumulative 100 years of experience in civil construction, facility design, project management, installation, and construction, has established a presence in over five countries. What distinguishes them is their unwavering commitment to quality, ensuring their synthetic turf is free from lead, heavy metals, and harmful chemicals, while also meeting the highest safety standards. The company has successfully installed more than 1,500 surfaces globally.
THE CHALLENGE: Aiming to expand their market share and enter international markets, Tuff Group recognized the need for a robust online presence. As a response, they sought the assistance of Traffic Radius after receiving favorable recommendations from existing clients. Acknowledging the uniqueness of each industry, Traffic Radius's experts tailored custom SEO strategies designed to achieve significant results impacting Tuff Group's critical business metrics.
So, how did we assist Tuff Group in enhancing their international visibility? Read on to find out!
SEO SOLUTIONS FROM TRAFFIC RADIUS: Through our comprehensive and tailored SEO strategies, we developed a customized SEO and local campaign for Tuff Group. Here's how we approached it:
1 – Research: Our experts focused on thoroughly understanding Tuff Group’s business and conducted a detailed analysis of the current market related to their industry, alongside an in-depth examination of their website. Tuff Group noted, “Traffic Radius dedicated substantial time to grasping our business and becoming familiar with our industry to help us achieve the best outcomes.”
2 – Optimize: We began optimizing the website to attract higher traffic and implemented our Conversion Rate Optimization (CRO) techniques to generate quality leads.
3 – Content:
4 – Keywords:
5 – Earned media and Links:
6 – Testing: