Traffic

For Traffic

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2021

Year Founded

ABOUT TRAFFIC

Ecommerce Advertising for 6-Figure Success and bey

We are a marketing agency exclusively dedicated to ecommerce, utilizing both traditional and cutting-edge digital technologies to assist online retailers around the globe in maximizing their customer reach and optimizing their investments in paid advertising. With almost ten years of experience in ecommerce and collaborations with a variety of marketplaces such as eBay and Amazon, as well as platforms like Shopify and WooCommerce, our knowledge is enriched by spending over $1 million on Facebook and Google ads for online businesses across diverse markets and niches. We aim to apply this extensive experience to help you outshine your competitors and greatly boost your sales.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2021

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Ecommerce Marketing

20% Pay Per Click

20% Social Media Marketing

15% Email Marketing & Automation

10% Conversion Rate Optimization (CRO)

10% Search Engine Optimization (SEO)

About the Team

OUR STORY

Traffic is a marketing agency devoted exclusively to e-commerce, leveraging nearly a decade of experience with platforms like eBay, Amazon, Shopify, and WooCommerce. Led by founder Tsvetelin Kyuchukov, who began his journey in online marketing within e-commerce, the agency specializes in maximizing paid advertising investments, having managed over $1 million in Facebook and Google ad spend across diverse markets. Traffic continuously explores innovative digital technologies and new product niches to help online retailers expand their customer base and outperform competitors. Their comprehensive services aim to save entrepreneurs time and effort, enabling them to focus on growing their businesses. Traffic looks forward to collaborating closely with clients to craft tailored advertising strategies that align with their goals.

Portfolio

Constant flow of new clients with META and Google

Smart Diet

At the start of our partnership, our main goal was to significantly lower the cost of acquiring each customer, which would lead to an increase in website registrations and a better return on marketing investments. We accomplished this through a well-structured multichannel strategy that included advertising on Facebook and Google, along with email marketing. We optimized our ad budget distribution and utilized strategic remarketing, ensuring we engaged with users throughout their journey—from the initial interaction to scheduling consultations. For Facebook ads, we experimented with various ideas, messages, and viewpoints. Our discussions covered both the advantages and features of the program, as well as the challenges it addresses for clients. We tested different formats like static banners, images of team members, video testimonials, and interviews with clients. We also developed scripts for advertising videos. Each component played its role, helping us pinpoint the ideal customer and directing the algorithm to display ads to the appropriate audience. We focused on users in Bulgaria, Europe, and the USA, which greatly widened our client base. The diverse range of Facebook ads continuously attracts potential clients, while our remarketing efforts encourage every website visitor to arrange a consultation. Regarding Google ads, we recognized early on that weight loss and healthy eating were pertinent topics, with users actively searching for related keywords. We researched key phrases and crafted text-based search ads that saturated the funnel with users who were more informed in their search compared to the emotional audience on Facebook. In addition to our Facebook remarketing, we also incorporated YouTube and display ads on Google's partner network, creating the impression that the brand was omnipresent online. This strategy further enhanced our advertising efficiency and improved overall results.

Facebook advertising for children's furniture

Kiddoscape

At the beginning, our primary obstacle was the relatively high cost of the products, which was well above the typical price point for emotional purchases in Bulgaria. However, we recognized that Facebook was the perfect platform for promoting the brand, thanks to its stellar targeting options for parents and its excellent engagement with children's products. Consequently, we developed a marketing funnel that generated strong sales results. Initially, we believed that remarketing campaigns would be essential to our strategy. Facebook was delivering ads at low costs (with an average CPM of less than €3), indicating great engagement. As we gathered more data, we found that 90% of users completed their purchases after an average of 2.5 visits. This insight allowed us to effectively manage our budget, directing more funds toward campaigns aimed at "warm" audiences where conversions were happening. We tested various designs and creatives, including ads that featured products in natural settings through customer photos and videos. As a result, we achieved an average return on investment of 10x for cold audiences and over 30x for our retargeting efforts.

Online sales of high-end audio equipment.

Hi-Fi Spot

The brand specializes in niche high-end audio equipment, with an average cart value of approximately 500 BGN and total separate sales from advertising exceeding 3,500 EUR. We successfully managed a multi-channel sales funnel by targeting both cold and warm audiences through Facebook ads, Google Search, and display advertising within Google's partner network. For Facebook ads, we leveraged all available ad formats, including high-quality videos from manufacturers, designer banners, product images, carousels, and Instant Experience ads. Despite the premium pricing, we achieved a notable volume of sales through direct traffic from META. For potential customers who don’t make an immediate purchase, we have running remarketing campaigns that highlight the benefits and features of our high-end products to encourage them to finalize their decisions. The marketing funnel on Facebook proves successful for the brand, yielding advantages at both the campaign level (for events like Black Friday and Christmas promotions, along with discounts on select brands) and long-term customer retention. In terms of Google ads, we performed keyword research specific to our niche and developed search ads that direct users to the appropriate product or category pages on our online store. We also implemented display advertising that targets users who have visited our website before, effectively "recapturing" traffic. This display campaign, in conjunction with our Facebook remarketing efforts, encourages users to return and complete their purchases.

10 more projects