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Tracksuit

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Overview

10 - 49

Employees

2021

Year Founded

ABOUT TRACKSUIT

Beautiful, affordable, always-on brand tracking.

Tracksuit offers a fresh approach for companies to assess, comprehend, and convey their brand's value. Brand marketers and leaders in consumer brands can utilize enterprise-level brand tracking designed specifically for their needs, all at an affordable price. Teams can effortlessly monitor awareness, consideration, preference, and brand associations among actual consumers in the broader market, while also benchmarking their findings against competitors.
LANGUAGES SPOKEN
EnglishMaori
HIGHLIGHTS

10 - 49

Employees

2021

Year Founded

Services
Focus
Industries
Clients
Services Provided
100% Market Research & Competitive Intelligence
75% Marketing Services
25% Business Process Outsourcing

About the Team

OUR STORY
At Tracksuit, we recognize the challenges marketers face in demonstrating the value of brand investments, especially when traditional tracking tools are costly and tailored for large enterprises. Believing that brand is the most powerful yet undervalued asset in business, we aim to revolutionize how brand performance is assessed and appreciated. Our approach centers on capturing authentic consumer insights daily, translating them through an intuitive dashboard into clear metrics that speak the language of business. This empowers marketers to confidently lead strategic discussions without the burden of justifying brand spend. Supported by a handpicked team of talented and dedicated professionals, Tracksuit is committed to elevating brand building to a central role within the boardroom.

Locations

Headquarters

2 Vernon Street

Auckland, Auckland, New Zealand 1010
Goodisnotgoodenough.