Share to Buy: the home of Shared Ownership
Share to Buy reached out to Totally to overhaul and develop their complete property management system and website. Originally created in 2004, the software had evolved alongside the company's growth. However, in recent years, the technology had become outdated, relied on multiple suppliers, and, in some instances, was entirely unsupported. This situation posed a significant risk to Share to Buy, which had established itself as the primary contact for many first-time homebuyers and had an exclusive partnership with the Mayor of London. The brand was well-known in the "Shared Ownership" sector, and their website had gained extensive visibility in search engines for numerous key terms. An added complication arose when a tight deadline was set following the successful completion of a contract with the Mayor of London, necessitating immediate revisions to the front-end of the website. Share to Buy aimed to take advantage of this time to launch a new website while preserving their existing visibility. Other agencies had insisted that all technology should be overhauled before any website enhancements could occur. This approach would have severely affected daily operations and required over six months to complete—time that Share to Buy simply did not have.