Tonic3, the UX division of W3

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Overview

$10,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

50 - 249

Employees

1996

Year Founded

ABOUT TONIC3, THE UX DIVISION OF W3

We humanize digital connections

**Specialization:** Branding • UI/UX • Web Design • Software Development Tonic3 operates as the User Experience Division of W3, a global digital agency that offers services across more than 20 countries in Latin America and the United States. We deliver comprehensive solutions for businesses of all sizes. As a Software Development and Digital Agency, Tonic3 assists clients in overcoming their most significant design and technology challenges. With over 23 years of experience, we've refined our methods while transforming innovative ideas into reality through collaborations with a diverse range of clients, from Fortune 100 firms to dynamic start-ups. Our notable clients include Citi, McDonald's, Disney, Accenture, BMW, Danone, Banamex, Johnson & Johnson, and Sofitel. By integrating our US teams with our LATAM Delivery Centers, we have crafted a successful Nearshoring strategy. Tonic3 offers a variety of services, including: - Nearshore / Onsite Software Development - User Experience lifecycle expertise - UI Design - Onsite Software Development - Staff Augmentation Services - Quality Engineering - Software Testing - Mobile Product Development - Enterprise Software Maintenance and Implementation - Maintenance and Support - VR/AR Usability Testing - Branding For more information, visit our website at http://www.tonic3.com or contact us via email at contact@tonic3.com.

Languages Spoken

EnglishSpanish

HIGHLIGHTS

$10,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

50 - 249

Employees

1996

Year Founded

Services

Focus

Industries

Clients

Services Provided+4 Services

8% Mobile App Development (iOS & Android)

9% Custom Web Application Development

3% QA & Software Testing

20% IT Staff Augmentation

4% Mobile App UI Design

5% Product UX Strategy

5% Web App UI Design

3% UX Audit & Heuristic Evaluation

About the Team

OUR STORY

Tonic3 specializes in driving profit through digital transformation by crafting tailored strategies, implementing advanced technologies, and building sustainable capabilities. Utilizing research and UX best practices, the company identifies audience needs to develop effective digital experiences across diverse industries. Their expertise spans creating smart AI-powered applications, augmenting customer engagement by analyzing user behavior, and scaling teams with skilled full-stack developers. Tonic3 also assists in navigating regulatory complexities and adopting cutting-edge innovations like generative AI and immersive training technologies. By fusing user experience, AI, development, and data, they streamline internal processes and boost productivity, transforming insights into actionable results. Their client success stories include enhancing user convenience for Disney, optimizing FOX International’s accounting system, improving public engagement for Buenos Aires, and rapidly implementing Salesforce for Kane Robotics.

Portfolio

Lennox, COMMERCIAL ACCOUNTS PORTAL

Unknown

Lennox, a prominent provider of high-efficiency HVAC systems, aimed to expand into the realm of commercial building automation with a top-tier product. To achieve this, Lennox collaborated with Tonic3 to develop a centralized platform that enables facilities managers and building owners to monitor, control, and resolve maintenance issues, thereby enhancing the efficiency and cost management of their networks. **THE APPROACH** Adopting a user-centered design methodology is essential for effective UX, highlighting the importance of meeting end-users’ needs and involving them throughout the design process. Adhering to UX best practices, Lennox brought together a select group of key customers and internal stakeholders for several full-day sketching workshops, known as Design Studios. These sessions facilitated Tonic3 in identifying, prioritizing, and reaching a consensus on essential product requirements. This method significantly streamlined the requirements-gathering stage compared to conventional approaches that rely on "requirements documents." **BUILDING AND TESTING HIGH-FIDELITY CLICKABLE PROTOTYPES** Based on insights gathered during the Design Studio sessions, the Tonic3 team devoted the following two weeks to creating a low-fidelity prototype for user testing. After multiple rounds of iterative testing and design adjustments, Tonic3 developed a high-fidelity prototype that received positive feedback from users. The final prototype, along with comprehensive documentation, was delivered to Lennox, serving as a blueprint for further development. For more details, visit the case study at: https://tonic3.com/case-studies/lennoxcommercial. **About Lennox Commercial** Lennox International has been a global leader in climate control solutions for heating, air conditioning, and refrigeration markets since 1895. The company's stock is publicly traded on the New York Stock Exchange under the ticker symbol 'LII.' Additional information can be found at www.lennoxinternational.com.

Pizza Hut, LOYALTY PROGRAM UX

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Tonic3 collaborated with the UX and Loyalty teams at Pizza Hut to create a strategic plan aimed at enhancing the loyalty program experience. The goal of this initiative was to provide users with a clear understanding of the program's structure, encouraging them to join Hut Rewards and engage actively as members. **THE APPROACH** **ANALYZE CHECKOUT FLOWS:** The project began with a thorough examination of competing checkout processes in relation to attracting new loyalty members. After several rounds of rapid design iterations, we partnered with the Pizza Hut research team to test a new checkout path against the current one. The results showed that the new flow decreased task completion time by approximately 40%, with all users favoring the new design. **THE RESULT** **IMPROVED LANDING PAGE:** Thanks to our partnership with Pizza Hut's UX and Loyalty teams, Tonic3 was able to create a new landing page that is currently live on the site, along with high-fidelity prototypes for 16 different checkout flow scenarios. Development is in progress and is set for release in Q2 2019. To learn more about the case study, visit: https://tonic3.com/case-studies/pizzahut **About Pizza Hut** Pizza Hut is an American restaurant chain and international franchise established in 1958 by Dan and Frank Carney. The brand is well-known for its Italian-American cuisine, including pizza, pasta, side dishes, and desserts.

Intuit ProConnect, Testing and Redesign of a Financial Analysis Application

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Tonic3 collaborated with Intuit to completely redesign and migrate the website for their ProConnect Division to a new Content Management System. This project entailed creating an entirely new information architecture and navigation system, updating the content strategy, and reworking the visual design across more than 150 pages, all accomplished in under eight months. By engaging with Intuit stakeholders, we evaluated the Marketing Department's proposed information architecture and quickly pinpointed potential challenges. Within days, we began developing prototypes for key pages and navigation elements. Remote user testing for essential content organization and functionality commenced within two weeks. Over the next four months, we continued iterations and testing while working closely with the development team to maximize component reuse, which was crucial for meeting coding deadlines. As the desktop layouts were finalized, corresponding tablet and mobile layouts were also developed. The finished, fully-tested prototypes were subsequently passed to the development team for final coding in their CMS, Adobe Experience Manager. To find out more about this case study, visit: https://tonic3.com/case-studies/intuit. About Intuit: Intuit Inc. is a company that provides business and financial software, including financial, accounting, and tax preparation solutions for small businesses, accountants, and individuals.

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$25 - $49/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$25 - $49/hr

Cost Rating

N/A

What Clients Have Said

"Tonic3, the UX division of W3 delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Mobile App Development (iOS & Android)

Custom Web Application Development

QA & Software Testing

IT Staff Augmentation

Mobile App UI Design

Product UX Strategy

Web App UI Design

UX Audit & Heuristic Evaluation

UX Research & Usability Testing

Brand Identity Design

Content Marketing Strategy

Social Media Marketing

Locations

Headquarters

Carlos Calvo 615

AAM, Argentina C1102

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