Cégep de Saint-Laurent website redesign
The Cégep de Saint-Laurent tasked us with revamping its institutional website as part of a significant initiative to modernize its online presence and enhance functionality for both prospective students and the college community. With more than 3,500 full-time students and an additional 1,500 in continuing education, the cégep sought a platform that genuinely represents its identity: a dynamic, intimate campus known for its robust arts and sciences programs and dedication to education and research. The project concentrated on two main areas: strategic analysis and artistic direction. Our goals included addressing ongoing technical problems with the previous site, simplifying a convoluted structure, and ensuring the platform's sustainable evolution. We aimed to enhance user experience, improve navigation speed, boost SEO, fortify security, and ensure adherence to accessibility standards. Our redesign emphasized future students by prioritizing clarity, program details, and the vibrant campus atmosphere while also catering to the current community by facilitating easy access to tools, documentation, and resources. Taking a mobile-first approach allowed for smooth navigation across various devices. The new visual identity we created is cohesive, modern, and consistent with the cégep’s branding guidelines. Built on WordPress, the platform enables the communications team to manage and expand content effortlessly. The outcome is a functional, accessible, and engaging institutional website that enhances the Cégep de Saint-Laurent's visibility, aids in recruitment efforts, and showcases the vitality and creativity of its community.