Token

We develop the elements that shape your brand identity. Established in 2019, JD Laird aimed to empower businesses and organizations to achieve their full potential in branding and culture through graphic design and media production. Initially known as Laird Creative Agency, the focus was on collaborating with small businesses and non-profits to produce the graphics and videos they required to effectively convey their vision to their audiences. In mid-2022, Laird Creative Agency rebranded as Token to pivot towards new clients and carve out a distinct identity among branding agencies in upstate New York. 'Token' is defined as "something that serves as a visible or tangible representation of a fact, quality, or feeling." To us, these represent the components that constitute your brand. Whether it's Brand Design, Web Design, or ongoing outsourced creative work, Token is dedicated to helping you create the elements essential for building your brand identity.