TodayMade was founded by the CEO of Eleken, a UI/UX design agency specializing in SaaS products, after facing significant challenges with delivering timely marketing design assets. Their in-house designers were overwhelmed with projects, causing marketing campaigns to stall due to lack of creative support. Attempts to solve this through hiring an in-house marketing designer, freelancers, and outsourcing to agencies proved ineffective because of skill limitations, unreliability, slow turnaround, and management difficulties. Recognizing that many tech companies encountered similar issues, they created TodayMade to provide a streamlined subscription service offering unlimited, high-quality creative assets with fast delivery. This solution combines diverse talented creatives—illustrators, animators, and graphic designers—enabling marketing teams to overcome design bottlenecks efficiently without heavy management.