TK Associates UK Ltd

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Overview

2 - 9

Employees

2003

Year Founded

ABOUT TK ASSOCIATES UK LTD

Communications, PR, marketing & crisis agency

We can assist you in enhancing your visibility, increasing your sales, or addressing any reputation issues. TK Associates, located near the Surrey/London border, is an acclaimed boutique agency specializing in PR, communications, marketing, and crisis management. Our team is led by Tariq Khwaja, a communications consultant with three decades of experience. We offer a range of services, including communications strategy, message crafting, media relations, copywriting, speech writing, community engagement, crisis communications, digital communications, and more.

Languages Spoken

English

HIGHLIGHTS

2 - 9

Employees

2003

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Brand Identity Design

About the Team

OUR STORY

TK Associates is a boutique agency committed to delivering clear and inspiring marketing and communications solutions. Led by Tariq Khwaja, who brings 30 years of experience, an Oxford MA, and Chartered Institute of Public Relations membership, the agency offers personalised, high-calibre services. Specialising in business-to-business and public sector sectors, the team approaches challenges with professionalism and tenacity, simplifying complex issues and offering constructive guidance. Unlike many agencies, senior consultants actively engage in client work, fostering long-term relationships that sometimes span over two decades. The agency's excellence is recognized by multiple industry awards, reflecting its dedication to quality communication. Clients praise TK Associates for understanding their businesses, maintaining professionalism, responsiveness, and delivering outstanding results.

Portfolio

Building a prestige consultancy brand

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Intralink is an agile international consultancy that assists Western companies in expanding within Asia. Previously, it had not taken a proactive stance on marketing but recognized the need for change to enhance its visibility and boost sales. They engaged our services to develop a long-term marketing initiative. What we did: We began by analyzing Intralink’s operations and formulating compelling new brand messages. We then crafted a targeted marketing strategy focused on storytelling and endorsements to highlight the company’s expertise. Since then, we have been actively implementing this strategy. Results: The company is experiencing increased recognition and is cultivating a stronger marketing culture. The quantity and quality of its content have improved, and its website, social media presence, and email campaigns have become more effective. For the first time, Intralink is featured in business publications. Most importantly, the company is now receiving a steady stream of incoming inquiries, some of which are converting into new clients, whereas previously, all sales efforts were outbound. Client perspective: “Since partnering with TK Associates in 2017 to enhance Intralink’s visibility, we have seen a significant transformation in our marketing approach and brand awareness, as well as a more effective marketing culture. They assisted us in developing new brand messages and a comprehensive marketing strategy. They are leading the implementation and are always available for valuable advice, fully integrating into our team. We are now receiving unsolicited sales inquiries that we never had or anticipated before. TK Associates are professional, responsive, and a pleasure to work with. I highly recommend them.” — Greg Sutch, CEO, Intralink

Dead in 48 hours

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We assisted a leisure company with crisis communication when it faced issues that drew negative media attention. This situation served as a stark reminder of how swiftly one must act to address a reputational crisis and the severe fallout from inaction. The company was organizing family events across the UK, but complications arose when it had to cancel an event on short notice. Although they informed ticket buyers, one family claimed they weren’t notified and showed up. This led the customer to contact her local press to express her frustration, resulting in extensive coverage across print, online, radio, and social media. Initially, the local media coverage was disproportionate to the actual circumstances, with the customer labeling the company as a “scam” and “fraud,” leading to widespread negative publications and broadcasts. Unfortunately, the company reached out to us for assistance only after the media storm had begun, limiting our ability to mitigate the damage. We managed to convince the editor to amend the initial online article, retracting some misleading statements. However, by that point, significant harm had already been done, and the story had gained traction, attracting the interest of outlets like The Sun and ITV news. While we succeeded in persuading several outlets not to publish articles by clarifying the facts and providing context, we could not stop them all. This negative press and the ensuing social media backlash caused customers across the country to demand refunds, leading to venues canceling bookings. In the following 24 hours, the company had to cancel additional events due to a lack of customers or venues, creating a vicious cycle of negative coverage that prompted even more refund requests. Within 48 hours, the company was ultimately brought down by a toxic mix of an angry customer, eager journalists, and a management team that failed to act quickly and seek guidance on the situation.

Community consultation for National Grid

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National Grid tasked us with executing a significant corporate social responsibility initiative aimed at tackling the national skills shortage by motivating young people to pursue careers in science. The company had established an interactive educational center focused on energy in London, stemming from its seven-year infrastructure project to upgrade the city’s electrical system. We brought this center to life by outlining its operations, introducing young visitors, and assessing its impact. Our eight-month effort included: Results: Our project successfully tested the functionality of the Energy Education Centre and showcased its effectiveness. In response to the goal of inspiring young people about energy, 99% reported enjoying their visit—80% of them ‘a great deal’—and 99% felt they learned something, with 76% stating they learned ‘a great deal’. There was a notable increase in interest in science careers. Awards: Our initiative earned two industry accolades. Client Feedback: “TK Associates managed a communications program to launch our prominent CSR project and demonstrated themselves to be determined, focused, and professional. They provided valuable guidance on executing the project effectively and created a structured plan that delivered results, including measuring the project's impact. They collaborated effectively with our team and completed the project on time and to a high standard. I wholeheartedly recommend TK Associates as a diligent, thoughtful, and dedicated agency.” —Donald Johnson, Head of Corporate Brand, National Grid.

2 more projects

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What Clients Have Said

"TK Associates UK Ltd delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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Brand Identity Design

Locations

Headquarters

Holwood Place, 33 Rydens Road

Walton-on-Thames, England, United Kingdom KT12 3AE

+447833336271

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