Time of Passion

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2023

Year Founded

ABOUT TIME OF PASSION

Asia Cross-Border Marketing | Medical & Beauty

Time of Passion is a marketing agency based in Seoul that focuses on cross-border marketing in Japan, China, and Taiwan, as well as offering extensive marketing services within South Korea. With significant experience in the medical aesthetics sector, including dermatology, plastic surgery, and beauty clinics, the agency has established BeautyColorize as its global subsidiary for tailored marketing initiatives. **Core Services:** - Cross-border marketing in Japan (using LINE, Instagram, Japanese KOLs, and local media) - Cross-border marketing in China (leveraging WeChat, Xiaohongshu/RED, and Douyin) - Cross-border marketing in Taiwan (utilizing Facebook, Instagram, and local platforms) - Domestic marketing in Korea (focusing on Naver, Instagram, YouTube, and KakaoTalk) - Patient acquisition for international medical clinics - CRM analysis, reporting, and automation of marketing **Key Differentiators:** - Teams of native local speakers in each targeted market (Japanese, Chinese, and Korean staff) - Experience in clinic management as CMO for a multi-location dermatology chain - Comprehensive services from strategy to execution across four Asian markets - Established success in attracting international medical tourism patients The agency caters to medical clinics, beauty brands, educational institutions, and lifestyle businesses aiming to grow their presence in Asian markets.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2023

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% Social Media Marketing

25% Content Marketing Strategy

20% Digital Strategy

10% Ecommerce Marketing

5% Other Digital Marketing

Portfolio

Japanese Patient Acquisition for Dermatology Clini

Unknown

Time of Passion designed and executed a thorough marketing strategy tailored for a premium dermatology clinic with multiple locations in Gangnam, Seoul, aimed at the Japanese market. CHALLENGE: The clinic wanted to draw in Japanese patients for aesthetic dermatology services, such as Ultherapy, Thermage, Botox, and laser treatments, but lacked a digital presence in Japanese and local market knowledge. SOLUTION: - Established and managed a Japanese-language Instagram account featuring localized content - Created a LINE Official Account to facilitate direct communication with patients in Japanese - Developed Japanese-language landing pages tailored for local search preferences - Partnered with Japanese beauty key opinion leaders (KOLs) and micro-influencers - Streamlined the patient journey from inquiry through to clinic visit coordination RESULTS: - Marked increase in inquiries from Japanese patients in the first 6 months - Created a consistent flow of international patients from Japan - Implemented a Japanese-speaking support system for an improved patient experience - Positioned the clinic as a reliable option for Japanese medical tourists.

Japan Market Entry for Plastic Surgery Clinic

Unknown

Time of Passion spearheaded the market entry strategy for a high-end plastic surgery clinic located in Gangnam, Seoul, with the aim of positioning the chief surgeon as a breast augmentation expert targeted at Japanese clients. CHALLENGE: The clinic needed to build brand recognition and trust among Japanese consumers interested in plastic surgery in Korea, especially for breast augmentation. SOLUTION: - Developed a fully localized Japanese-language website featuring 11 key sections - Created a brand positioning strategy that highlighted surgical skill and craftsmanship ("Japanese consumers value artisan expertise") - Prioritized content according to: breast surgery (70%), eye surgery (20%), skin lifting (10%) - Managed a Japanese social media presence with culturally tailored content - Collaborated with a Japanese-speaking project manager to ensure smooth communication throughout the process RESULTS: - Launched the Japanese-language website and digital presence successfully - Established the surgeon's personal brand as a breast augmentation authority in the Japanese market - Set the groundwork for continued Japanese patient acquisition - Developed a replicable framework for market entry into Japan that can be applied to other medical clinics.

China Medical Tourism Marketing via RED & WeChat

Unknown

Time of Passion designed and implemented a medical tourism marketing campaign focused on China for a high-end dermatology clinic chain in Seoul, aimed at Chinese consumers seeking aesthetic treatments in Korea. CHALLENGE: The Chinese medical tourism sector involves navigating specific digital platforms (WeChat, Xiaohongshu/RED, Douyin) and adhering to stringent advertising rules that are quite different from those in other Asian markets. The clinic required a specialized agency with native language skills and expertise in these platforms. SOLUTION: - Created a content strategy for Xiaohongshu (RED) that included treatment reviews, virtual clinic tours, and before-and-after showcases tailored to Chinese consumer preferences. - Established and managed a WeChat Official Account for patient engagement, appointment scheduling, and CRM follow-up. - Produced short-form video content for Douyin (the Chinese version of TikTok), optimized for the platform's algorithm. - Developed a Chinese-language patient acquisition process from social media discovery to clinic visits. - Collaborated with Chinese-speaking staff to ensure a smooth consultation and booking experience. - Managed partnerships with Chinese KOLs and KOCs for authentic brand representation. RESULTS: - Achieved a solid brand presence on China's top three social media platforms (RED, WeChat, Douyin). - Created a reliable pipeline for attracting Chinese patients. - Developed a Chinese-language CRM system for patient retention and follow-ups. - Produced a marketing playbook for China that can be replicated for other medical and beauty clients.

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Time of Passion delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Social Media Marketing

Content Marketing Strategy

Digital Strategy

Ecommerce Marketing

Other Digital Marketing

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