Event App & Analytics for Streetball Championship
The Summer Jam Championship is Australia’s leading streetball competition, featuring qualifiers in Brisbane, Perth, Melbourne, and Sydney, culminating in a multi-day Championship Finals. The founding team aimed to create a globally recognized streetball brand but faced challenges due to inadequate data infrastructure. Sponsors required detailed metrics on audience engagement, while the team was manually gathering attendee data, offering no means to generate insights. Over eight weeks, we developed and implemented a two-phase solution, rolled out in real-time during several high-pressure events with thousands of participants.
Phase 1 involved creating a customized Event App that included authenticated attendee profiles, a gamified survey system linked to a prize draw, and an admin interface for managing on-site activities and check-ins. The gamification aspect incentivized attendees to engage in data collection, capturing demographics, preferences, spending habits, and interaction metrics from over 3,000 participants in a way that felt natural rather than intrusive.
Phase 2 introduced a real-time Analytics Dashboard integrated with Summer Jam's operational framework. This provided the team with comprehensive metrics on reach, engagement, brand recall, and conversion rates, segmented by sponsor, activation, and event. The dashboard also included sponsor-specific views, allowing partners to assess the performance of their investments, complete with exportable reports for presentations. The entire system was designed for live events where any downtime could be detrimental. We ensured on-call support during the Brisbane Qualifier and Championship Finals, offering real-time monitoring and swift responses as needed.
The outcome is a scalable data platform that facilitates Summer Jam's expansion in the Asia-Pacific region, supports premium partnership pricing with solid audience data, and allows for personalized engagement campaigns between events. What began as a single event app has evolved into the operational backbone of a burgeoning sports brand.