TheRoad
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Overview
$5,000+
Min Project Size
$100 - $149/hr
Avg Hourly Rate
2 - 9
Employees
2019
Year Founded
ABOUT THEROAD
Product Strategy as a Service
**Product Management for Smart Hardware & IoT**
**Smart Product & IoT Strategy Consulting**
We assist both startups and established firms in crafting and implementing successful product strategies. Our consulting approach combines business acumen, technical design, and user experience to transform ideas into market-ready solutions with tangible results.
**Product Strategy & Market Fit**
We support teams in developing a clear product vision, pinpointing opportunities, and reaching product-market fit. This encompasses go-to-market strategies, designing business models, and pricing approaches that reflect customer value.
**Smart & Connected Hardware Strategy**
We focus on IoT and smart product ecosystems, outlining functionalities across device, cloud, and mobile layers. Our methodology uncovers new business model opportunities leveraging connectivity, data, and service enhancements.
**Product Execution & Delivery**
We oversee the entire product lifecycle from discovery to deployment, which includes:
- Creating roadmaps and product specifications
- Prioritizing features and developing user stories
- Wireframing, planning analytics, and coordinating delivery
- Conducting impact analysis and iterations to achieve measurable results
Languages Spoken
ArabicEnglishHebrew
HIGHLIGHTS
$5,000+
Min Project Size
$100 - $149/hr
Avg Hourly Rate
2 - 9
Employees
2019
Year Founded
Services
Focus
Industries
Clients
Services Provided
35% Go-to-Market Strategy
30% Business Model Design & Validation
15% Operational Process Consulting
20% Market Research & Competitive Intelligence
About the Team
OUR STORY
Our Narrative
We are TheRoad, a product management consultancy located in Tel Aviv, headed by Yoel Frischoff. Our team combines business acumen, user research, and technical implementation to help transform software-enhanced physical products from the initial discovery phase to full-scale production. We provide services such as Fractional CPO, product strategy, execution, expertise in smart hardware, audits, and training. Our clients, including startups and growing companies, gain advantages such as quicker market entry, tangible product growth, and increased operational stability.
TEAM PHOTOS
Projects & Clients
Project Size & Rate
Minimum Project Size
$5,000+
Average Hourly Rate
$100 - $149/hr
