Transforming an eminent NPO's website
British Veterinary Association
In September 2018, UP for Digital was invited to submit a proposal by the British Veterinary Association (BVA) for a complete UX redesign and technical rebuild of their website. As the UK’s largest non-profit membership organization for veterinary professionals, the BVA supports and empowers over 18,000 vets across various ages, career stages, and specialties. Their website serves as the central platform for veterinary journals, news, opinions, and opportunities. Securing this project was a major achievement for us because we were confident in our ability to help the BVA meet their complex requirements, including integrating third-party systems, adding seamless e-commerce capabilities, and connecting with their existing legacy CRM. The primary goal was to give the BVA's content team full control and flexibility over each page, allowing them to add or remove individual components as needed, shifting away from fixed page templates toward customizable page building blocks. We developed and integrated over 40 different components into the new Umbraco CMS, ensuring full functionality across all devices—from mobile phones to desktops. Although it may sound straightforward, this was an extensive process that took just over a year from start to launch, with the site going live in December 2019. Ultimately, we delivered a website that was tailored, thorough, well-organized, highly navigable, intuitive, and above all, not only easy but enjoyable to use.