Tread was founded by David Christopher and Neal Maier, who together bring over 20 years of hands-on shop management experience, positioning them as experts in the automotive industry. Unlike typical agencies, Tread tailors research and marketing strategies specifically to align with each client's unique goals, whether in tires, auto repair, or fleet management. They prioritize transparent partnerships, ensuring clients retain ownership of their websites, brands, and marketing assets without being locked into restrictive contracts. Emphasizing ongoing communication, Tread values collaboration, honesty, and clear dialogue to exceed expectations. Their team thrives on dependability balanced with risk-taking, continuous learning, and openness to feedback. With diverse backgrounds enriching their perspective, Tread fosters shared insights to benefit clients and the company alike, welcoming passionate