Glo Store
The project involved a scenario where we had a brand book, a product, and examples of existing showrooms from other countries, but we aimed to create the most impressive one. Our team enjoys tackling such challenges. While we utilized the guidelines as a framework, we encouraged creativity without constraints. To start, we analyzed the location, nearby brands, and the mall's interior while working on the retail space. It was essential for potential customers to be drawn to the showroom from afar, prompting them to visit, even if they hadn't initially planned to. Therefore, we designed three main areas: 1. A primary shopping zone for customers; 2. A smoking/relaxation area; 3. A staff room. Our vision was to create more than just a conventional display or demonstration space; we aimed to craft an art piece. Incorporating light cubes with a wide range of RGB settings was vital, as the brand's color palette may evolve. The interior is equipped with various lighting scenarios for day-to-day operations and product presentations. We highlighted a centrally located cylindrical podium to facilitate easy access to the products, allowing customers to handle and assess the quality and materials of any device. All decorative components, materials, and shapes are designed to highlight the uniqueness of both the products and the brand.