Strengthened Online Presence for Security Firm
Brief Universal Security reached out to us for the creation of a new website that would feature a more streamlined aesthetic and unified branding compared to their current site. During discussions with Emma, our digital designer, they expressed a desire for a site that conveyed a more professional and contemporary atmosphere, reflecting the high-quality services they offer.
**The Challenge**
As we reviewed the existing website with the client, it became evident that many aspects of the design and structure required significant improvement. The current design was outdated, and the messaging was ambiguous. Essential services were not prominently featured, and the site’s navigation created a poor user experience, ultimately contributing to reduced web traffic.
**The Solution**
One of the primary enhancements was the improvement of legibility and navigation to facilitate the user journey. We bolstered the site’s credibility for new visitors by emphasizing key statements, incorporating clear calls to action, and adding case studies, client logos, and testimonials. Additionally, we increased the use of photography and bold headings to better showcase the business and its main services. Enhanced social media links were also integrated to encourage greater interaction with the brand. Alongside our redesign, the client dedicated time to revising the website copy, refining the tone to better reflect Universal Security’s values. The revamped website has proven to be very successful, already attracting increased traffic since its launch in 2021, much to the client’s delight!