Business Intelligence & Data Engineering
**Project Overview**
- **Company Location**: UK
- **Position**: Business Intelligence & Data Engineer
- **Goal**: Optimize and centralize marketing analytics by merging data from various platforms into one cohesive reporting system.
**Challenges & Solutions**
ā
**Data Integration & Transformation**
- Extracted raw data from several marketing platforms (including Meta, Google Ads, Bing, TikTok, email, and affiliate sites).
- Prepared, unified, and consolidated this data.
- Developed a comprehensive reporting system to replace numerous disjointed reports.
ā
**Data Accuracy & Validation**
- Maintained high data integrity through validation checks.
- Diagnosed and rectified complex data inconsistencies.
- Supported businesses in the correct setup of their platforms.
ā
**Strategic & Analytical Impact**
- Enabled businesses to monitor costs by platform, campaign, and time period.
- Offered actionable insights regarding conversions, spending efficiency, and marketing effectiveness.
ā
**Project Management & Collaboration**
- Oversaw agile project workflows, sprint planning, and task assessments.
- Actively engaged in discussions about client requirements.
- Ensured timely delivery of project outputs while adhering to deadlines.
**Results & Business Impact**
š 4 International Clients (spanning Finance, Beauty, Apparel, and Home Interior sectors)
š Real-time monitoring of marketing expenditures and performance across platforms
š Improved decision-making through centralized and actionable insights
š Considerable time savings by eliminating the need for multiple fragmented reports
**Significance for Your Business**
ā
**Efficiency**: No longer needing to manually track across different platforms.
ā
**Accuracy**: Data that is both validated and organized reliably.
ā
**Scalability**: Ready-to-action insights for ongoing marketing optimization.
ā
**Impact**: Data-driven decisions that enhance ROI.