TeaCup Lab

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2016

Year Founded

ABOUT TEACUP LAB

UX Research agency

We are a UX research consultancy collaborating with international brands. Our work enhances the experience of products and services that are utilized by hundreds of millions daily. As your comprehensive research partner, you can anticipate:

LANGUAGES SPOKEN

EnglishSpanish

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2016

Year Founded

Services

Focus

Industries

Clients

Services Provided

85% UX Research & Usability Testing

15% UX Audit & Heuristic Evaluation

About the Team

OUR STORY

Our Narrative TeaCup Lab comprises skilled UX consultants dedicated to unraveling the reasons behind human behavior, experiences, and choices. We are convinced that every element of a brand can be clarified, and we excel at delivering those insights. Our goal is to provide businesses with unbiased customer data, enabling them to make informed strategic and design decisions.

Portfolio

International UX Audit for SEAT

SEAT

**Project Objectives** Prior to a significant overhaul of their website, SEAT aimed to identify the enhancements that would most effectively improve the online experience for users in Spain, the UK, and Germany, across both desktop and mobile platforms. Consequently, they asked us to design and implement a tailored approach to evaluate user experience and create a targeted improvement strategy. **Global Reach** We developed a specialized research plan for the three countries, integrating elements that addressed the unique characteristics of each market. Our extensive experience in global research allowed us to quickly formulate the research tasks, and with the support of our international team, we managed to conduct the majority of the activities internally. For tasks requiring local expertise, we leveraged our partners' wide network, enabling us to execute user research initiatives in over 30 countries. **Comprehensive Approach and Mixed Methods** The scope of the study and the need to present our findings in a succinct set of prioritized recommendations led us to create a tailored research plan that employed a mix of techniques. We began by gaining a comprehensive understanding of the issues through various quantitative methods. This involved analyzing data from the three websites alongside a True Intent survey conducted with over 1200 users during their actual visits. This approach helped us identify the main motivations for website visits and pinpoint the scenarios and areas that caused the most frustration for users. Subsequently, we used the findings from this initial phase to delve deeper into the critical aspects of the experience through additional techniques. Finally, we performed an expert review and user testing across the three sites, enabling us to uncover the root causes of the issues and devise effective solutions.

Mapping Out the Experience of Traveling with BlaBlaCar

Unknown

BlaBlaCar, a prominent carpooling service, sought assistance in creating a new communication strategy in Spain to tailor its messages to the diverse profiles of both current and potential users of the platform. The Marketing team at BlaBlaCar Spain aimed to conduct user research to gather insights and actionable findings on two main aspects. We began by meticulously crafting a research proposal that aligned with our client's requirements, outlining the UX Research methodologies and the documentation to be provided, as well as establishing clear expectations regarding the outcomes of the research effort. For the complete use case, visit: https://www.teacuplab.com/insights/mapping-experience-travelling-blabla-...

UX Mobile Labs for Google and CXPartners

Google and CXPartners

We are partnering with Google and the experience design firm cxpartners to assist businesses in improving their mobile conversion through a one-day user-centered workshop. The Mobile Lab is a focused session aimed at addressing significant business issues by establishing measurable objectives and gathering immediate customer feedback. This workshop integrates user testing and design thinking into a single day, resulting in an actionable plan that includes prioritized suggestions to enhance products and increase conversion rates.

5 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"TeaCup Lab delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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UX Research & Usability Testing

UX Audit & Heuristic Evaluation

Locations

Headquarters

2 Calle de Jaén

Madrid, Madrid, Spain 28020

+34910592136

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