TCF Team

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Overview

$5,000+

Min Project Size

50 - 249

Employees

2016

Year Founded

ABOUT TCF TEAM

We help consumer innovations scale from $K to $M

The TCF Team (The Crowdfunding Formula) is a prestigious, award-winning agency specializing in e-commerce and crowdfunding campaign marketing. Our services assist businesses in raising an average of $1.2 million on platforms like Kickstarter and Indiegogo. Additionally, we help e-commerce stores increase their revenues from thousands to millions. With over 100 specialists on our team, we assign a dedicated group to each project we undertake. Our clients frequently highlight our collaborative approach, as we work closely with them to function as a unified team. As a crowdfunding marketing agency, TCF provides a comprehensive array of services, guiding campaign creators from product ideation and market validation to lead generation, email marketing, social media management, influencer outreach, public relations, direct sales, video production, design, and copywriting for sales pages. Our agency includes experts in both Kickstarter and Indiegogo, alongside a diverse array of digital marketing professionals. If you’re looking for crowdfunding consultants to elevate your campaign, let’s collaborate to make your next product launch a success in the industry!

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

50 - 249

Employees

2016

Year Founded

Services

Focus

Industries

Clients

Services Provided

10% Other Digital Marketing

12% Email Marketing & Automation

7% Pay Per Click

5% Ecommerce Marketing

20% Google Ads Management

13% YouTube Advertising

33% Sales Copywriting & Proposal Writing

About the Team

OUR STORY

At the heart of our philosophy lies teamwork, which we regard as the cornerstone of our success. We collaborate closely with your team to form a united group dedicated to transforming your project into an industry leader. This collaborative squad is driven to strategically position your project for triumph, enabling it to excel and capture markets on a global scale. Our commitment to partnership ensures that together, we can achieve unparalleled accomplishments and secure a dominant presence worldwide. By combining our strengths with yours, we craft a path that leads to outstanding success and market conquest.

Portfolio

How Circular Ring 2 Raised $4M+ on Kickstarter

Circular

The $4 million we raised was merely the beginning, not the end goal. During the campaign, we weren’t just marketing a ring; we were creating a brand that people could trust. That trust didn’t vanish when the timer expired. Many of the 1,400+ members on WhatsApp remained engaged, becoming beta testers, community supporters, and sources of feedback as the product transitioned to production. The over 10,000 backers transformed into the brand's initial customer base—loyal, enthusiastic, and willing to recommend it to others. The founders didn’t withdraw; they continued to engage through videos, comments, and private groups, sustaining the same level of energy and commitment they had prior to the launch. This is the type of momentum that can’t be fabricated; it’s something you earn.

$1.7M Raised with Strategic PR

Kamingo

The media coverage of Kamingo by TCF not only generated excitement for this small but impactful bikebot, as our partners refer to it, but it also resulted in substantial sales. Here are the results we achieved: 👉 Total conversions attributed to PR efforts exceeded $60K (and could be even higher when accounting for indirect effects). While PR usually doesn't lead directly to sales, it can in crowdfunding, and in Kamingo's case, it certainly did.

GoChess

Particula

GoChess is recognized as the world's slimmest robotic smart board, equipped with self-moving pieces, intelligent coaching lights, and advanced AI technology, providing an immersive gaming experience. With its online connectivity, players can compete with others globally and face AI opponents. We, at TCF, are excited to have partnered with Particula on the innovative GoChess campaign, which achieved a milestone as the highest-funded chessboard campaign on Kickstarter. Leveraging Particula's history of successful projects like GoCube and GoDice, along with our expertise in campaign management, we drove GoChess to tremendous success, raising an astonishing $2,000,000. By using Prelaunch.com, we carefully assessed market interest in GoChess before the official campaign launch, establishing a strong foundation for execution. Our strategy was dynamic, featuring extensive A/B testing of advertisements aimed at various demographics. Data analysis revealed that highlighting strategic thinking, intelligence, and problem-solving abilities resonated strongly with our audience. This critical insight informed our content marketing strategy and greatly increased interest in GoChess. Alongside targeted advertising, our comprehensive approach included PR efforts, influencer partnerships, and engaging social media campaigns. These initiatives not only boosted the campaign's visibility but also sparked widespread curiosity and enthusiasm around GoChess. The result? An impressive 13-fold return on investment and a 5-fold return on ad spending. These outstanding outcomes cemented GoChess's place as the leading funded chess campaign on Kickstarter and supported its ongoing success on Indiegogo.

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