Target Point

Target Point – Qualitative Research Hub in Poland Target Point is a contemporary research center involved in projects across nearly every market sector. We serve as a versatile partner for research agencies and marketing teams, providing comprehensive support throughout the entire research process—from recruiting Polish respondents and moderating to analyzing and reporting. We focus on qualitative research methods (such as FGI, IDI, UX, and ethnography), conducted both online and offline. Our well-equipped studio in central Warsaw is the perfect environment for group discussions, product testing, shelf arrangement assessments, and creative workshops. We offer complete technical capabilities, including HD video recording, live streaming, simultaneous translation, catering, and IT support. Our strengths include a seasoned team, high professional standards, and a tailored approach for each client. With a broad database of respondents and streamlined logistics, we manage projects across Poland while merging professionalism with creativity. Why choose Target Point? Discover more at www.targetpoint.pl.