**WHAT WE DO** talkAItive's Net Sentiment Score enables businesses to effortlessly analyze and summarize sentiments expressed on social media platforms (including Twitter, Facebook, Instagram, Reddit, TikTok, LinkedIn, and more) and engage directly with relevant users. **WHY PARTNER WITH US** With talkAItive's patented and distinctive features, our clients can identify active users, understand their genuine opinions about a brand, product, event, or public figure, and create tailored messaging to highlight the positives while addressing the negatives through real-time engagement. This approach assists in pinpointing low sentiment levels that agencies can tackle with targeted campaigns, aiding in the validation of post-campaign ROI. **HOW DOES IT WORK** **Step 1: Data Collection** Continuously monitors and collects data from social media posts related to individuals, brands, organizations, or specific search terms. **Step 2: Data Analysis** Utilizes natural language processing and machine learning algorithms to uncover contextual trends, such as increases in volume and sentiment regarding specific topics. This can involve monitoring brand launches, marketing initiatives, or unexpected viral trends associated with brands or influencers. **Step 3: Action Implementation** talkAItive facilitates direct engagement with users who are actively expressing sentiment on social media, offering promotional deals. This method can also help identify influencers, grow social media followings, and conduct polls with actual users for brands. Additionally, a list of users can be exported for further use. **Step 4: Impact Measurement** Clients can perform comparative analyses before and after interventions to evaluate shifts in sentiment and visualize the results of their actions. **Step 5: Continuous Refinement** Clients often subscribe to an ongoing service with talkAItive to continuously track specific sentiments and refine their strategies for optimal effectiveness in their respective use cases.