Swivel was founded by Simcha Kackley, a seasoned B2B sales leader who recognized the common challenges businesses face in driving sustainable growth—pressured executives, overworked sales teams, and fragmented tools that fail to deliver. Frustrated by piecemeal solutions, Simcha envisioned an integrated, adaptable system that unifies the entire revenue process, aligning teams and removing uncertainty. Over several years, she developed and refined this approach, achieving significant results such as a 30% annual growth for a client without expanding the salesforce. In 2018, Swivel and the proprietary Revenue Operating System™ (RevOS™) were launched to simplify and predictably scale revenue growth for service, tech, and manufacturing companies, delivering qualified meetings and fostering genuine expansion beyond superficial metrics.