From 300 To 3.3 Million Page Views A Year
### About Our Client
In late 2019, Yard and Garden provided home services centered around backyard gardening and maintenance. They approached us for assistance with Local SEO and Social Media Marketing, aiming to expand their geographical reach. However, once the COVID-19 pandemic struck and lockdown measures were implemented, their bookings plummeted. In May 2020, we proposed a new idea to Tom and his team: to utilize their gardening expertise to establish a high-authority affiliate content website.
### Business Impact
At the project's outset, theyardandgarden.com was receiving just 300 page views per month. By 2022, during the peak summer season, its web traffic soared to over 400,000 organic page views monthly, along with 8,000 daily clicks from Google, in addition to traffic from Bing, Pinterest, and referrals. We transitioned The Yard and Garden from a home services venture to a high-authority content platform, generating significant advertising and affiliate revenue amounting to multiple six-figure annual profits. In autumn 2022, Tom and his partner successfully sold the business.
### Key Performance Metrics
### Project Strategy
The initiative was built on a robust SEO strategy that included comprehensive competitor research to gain insights into the market. Each competitor's website was analyzed for its structure, backlink profile, categories, and keywords. We dedicated months to researching and identifying the most profitable low-competition sub-niches to target. Our topical map was designed around three content silos, using keyword semantics to showcase topical authority. Subsequently, we produced 660 articles with on-page optimization and implemented an extensive off-page strategy by building citations in high-authority publications.