Kingsman Casino - 1304% Conversion Rate Increase
The Challenge When Kingsman Casino underwent a change in ownership and sought to resume its advertising efforts, we had to start anew since the previous account was not salvageable. Results By implementing a well-organized account structure, targeted keywords, accurate conversion tracking, and specialized landing pages for acquisition, we achieved five times the number of first-time deposits (FTDs) in the first month compared to previous performance metrics. Additionally, the cost per deposit (CPD) decreased by 34%, while the conversion rate for search campaigns skyrocketed by 1304% (increasing from 0.25% to 3.51%). What We Did PPC (Pay Per Click) Following an initial audit of the account, we discovered that many campaigns relied on broad match keywords that led to numerous irrelevant search terms, resulting in high costs without matching user intent. We opted to delete all existing campaigns and rebuild with precisely targeted, high-value casino keywords. We also advised the company on best practices for conversion rate optimization (CRO) and designed landing pages aimed at attracting new customers to register and deposit with our client. By applying these straightforward yet effective strategies, we have already achieved positive results for the client and are looking to increase budgets and expand targeting.