The Sway Effect

The Sway Effect is among the fastest-growing marketing and communications agencies in the industry today. Established by industry veteran Jennifer Risi, our agency aims to transform the way the industry operates by fostering an environment that incorporates feedback from clients, colleagues, and emerging talent. You may wonder what "The Sway Effect" signifies. At the core of our mission, we focus on "swaying" opinions and shaping outcomes for our clients while prioritizing diversity, equity, and inclusion in all our efforts. Each day, we develop campaigns that set market trends, lead industries, and aspire to make a positive impact on the world. Our network is equipped with the experience and expertise to tackle challenges across various sectors and regions. We pride ourselves on being agile, adaptable, and diverse in both skills and talent. Most importantly, we hold ourselves accountable. We collaborate closely with our clients, acting as an extension of their internal teams, and provide the senior-level, personalized guidance they require and truly deserve. Our specialties include public relations and influence, brand marketing, creativity, social impact, nation branding, data and analytics, research and measurement, as well as diversity, equity, and inclusion initiatives.