How does PPC work in the war against Russia?
Stand With Ukraine Volunteer organization
Starting from February 24, Svitsoft, along with the TOP DOP agency and Who Are You agency, took a stand against Russia's aggression by contributing to the informational front of Ukraine. Just four days into the conflict, we developed a website that aggregates top volunteer organizations in Ukraine, translated it into nine languages, and promoted this initiative across various channels, including PPC, social media, and YouTube. Given that volunteers often lack the time to promote their efforts internationally during the war, we recognized the importance of global support for them and decided to assist by managing these promotional tasks. With the backing of our clients, we achieved significant results during this period through PPC, social media, and our project's YouTube channel, including: - nearly 7 million people reached - almost 8,000 conversions (excluding YouTube conversions) - over 30 new videos for YouTube and TikTok - and assembled a team of 20 highly motivated volunteer marketers and translators from pereklad.ua. Over the past 12 years, we have mastered the art of optimizing advertising traffic to maximize returns on investment, understanding that an investment of just $10 in attracting traffic can result in considerably larger donations. #ProvenBySvitsoft