**BACKGROUND** Provide an overview of your business and your role. I serve as the head of marketing for Bollywood and Hollywood films at Sony Pictures Entertainment India. **OPPORTUNITY / CHALLENGE** What issue were you looking to address with Surfing Monkey LLP? We engaged Surfing Monkey to manage all of our social media and website needs. **SOLUTION** What was the extent of their involvement? Surfing Monkey takes care of all our social media activities to promote Hollywood films online. This includes managing advertisements across platforms like Facebook, Twitter, Instagram, and YouTube. Their team helps us maintain active engagement with our fans, ensuring that our communications align with our goals. They also identify any potential issues that might negatively impact the company. Additionally, Surfing Monkey has designed and managed user journeys and backend functionalities for multiple websites, ensuring smooth operations while developing new features and ideas. When we create new websites, they guarantee mobile optimization and ensure that all terms and conditions are in place for our protection. I typically need the team to produce creative assets and refresh content on our social media channels during campaigns, adapting these assets into multiple languages. To foster online engagement, we've conducted contests, and Surfing Monkey has produced marketing videos for us. We've collaborated on innovative projects as well—like using Google Lens for the film Jumanji to allow users to scan and view content. **TEAM COMPOSITION** We have collaborated with six individuals from Surfing Monkey. **HOW THE PARTNERSHIP BEGAN** A friend recommended the Surfing Monkey team to me in 2019, marking the beginning of our partnership. **STATUS OF THE ENGAGEMENT** We commenced our collaboration in June 2019, which is still ongoing. **RESULTS & FEEDBACK** What evidence can you share that illustrates the impact of the collaboration? Surfing Monkey's services have consistently met our expectations. While any partnership may encounter occasional issues, we have had no complaints about the team. Their consistency and targeted work have been impressive. Although it’s difficult to precisely quantify the effectiveness of our efforts, we are 100% satisfied with Surfing Monkey’s contributions. **PROJECT MANAGEMENT PERFORMANCE** How did Surfing Monkey perform from a project management perspective? Surfing Monkey has consistently achieved our expectations, delivering projects on schedule and within budget. We maintain communication through a WhatsApp group for ongoing discussions, alongside emails and calls. **IMPRESSIVE ASPECTS** What impressed you the most about them? They are always willing to tackle our ideas, no matter how unconventional, and they find solutions. **AREAS FOR IMPROVEMENT** Are there any areas where they could enhance their performance? None that I can identify. **ADVICE FOR POTENTIAL CUSTOMERS** Be very clear about your expectations and communicate them effectively. Surfing Monkey meets expectations when you provide precise guidance on your needs.