RHP Properties
We developed a tailored digital marketing strategy that led to a 112% increase in leads during the first year! Our approach prioritized user-friendliness, mobile accessibility, speed, and conversion. The manufactured housing market is highly competitive, with consumers facing numerous options among various communities and similar alternatives like apartments. On the consumer-facing website (BayshoreHomeSales.com), we leveraged Google’s mobile-first indexing to create a site that highlighted the unique benefits of each community while providing an excellent mobile experience. By utilizing geo-detection technology, we significantly improved the process of exploring community options, making it easier for potential buyers or renters to find the homes they are interested in. Since acquiring new leads was the central focus of the site, we worked to strike the perfect balance between maintaining brand consistency and delivering content that satisfied both consumer interests and search engine optimization. On the corporate website (Rhp.com), we showcased RHP’s strengths by highlighting their commitment to social and environmental responsibility, charitable initiatives, and prioritizing the needs of residents. Key outcomes included increased engagement and more leads.