Cosmo Group - B2B Platform
Challenge: simplify the shopping experience. Cosmo Group, a leading beauty brand in the nail design industry, encompasses brands like Neonail, MYLAQ, and Neo. Their products are available in over 1,000 stores across Poland and in 40 countries worldwide. Recently, we collaborated with the Head of Development at Cosmo Group, who was facing challenges with their B2B platform for contractors. The key issues were how to streamline the ordering system and optimize online sales. Cosmo Group had been relying on a traditional ERP sales system, which allowed contractors access to the B2B platform, but many were reluctant to use it. At Sun Group, our task was to address this issue by creating a cohesive and user-friendly sales platform that would automate the sales and shipping processes. The new system aimed to resolve the problem of phone orders requiring manual promotion updates by employees, which hindered order processing and wasted resources, consequently limiting sales growth. We designed a fully automated system that streamlined these operations. At Sun Group, we possess the capabilities to develop a B2B platform with web access and integrated APIs with the client’s ERP, which was true for Cosmo Group as well. We created a platform linked to the client's system, enabling contractors to log in and access a personalized selection of products, pricing, and discounts. As a result, Cosmo Group not only established a consistent B2B sales system but also began reaping financial benefits. Since implementation, the system has processed transactions totaling tens of millions of PLN, a volume that would have incurred significant costs if handled via phone. Our solutions have greatly enhanced the user experience on the website, allowing the new B2B system to support hundreds of contractors, currently serving customers in five countries.