Ananda Spa and Beauty Retreat.
Ananda Spa and Beauty Retreat.
You can find the complete case study here: https://www.summitcreative.co.uk/our-work/ananda-spa-and-beauty-retreat. The name Ananda originates from ancient Sanskrit and signifies 'bliss' and 'joy.' After a thorough discussion with the Ananda team, we recognized that these meanings should be central to the brand’s identity, along with other Hindu influences. The logo was designed by combining elements such as the Diya, a sacred lamp representing Diwali, the Ananda mountain symbolizing the soul's elevation, the bright flame of a Diwali lamp, and a delicate lotus petal. By choosing a timeless lowercase font, we created a striking contrast with the modern symbol, striking a balance between an upscale appearance and accessibility. Drawing inspiration from the earthy hues found in cottage gardens, we developed a brand that embodies tranquility and happiness. We delivered a logo and brand guidelines, which included adaptable logo versions, usage instructions, color palettes, fonts, social media templates, and examples of various spa products branded for Ananda. This gave Ananda all the essential tools to launch their business and express the essence of bliss in every customer interaction.