SUM is an agency located in London that caters to the global branding and marketing needs of luxury and fashion clients. Our services include crafting your brand's strategy, which encompasses naming, as well as developing its visual brand identity, marketing tactics, creative direction, and branded content. We boast extensive experience working with internationally renowned brands like Jimmy Choo, AllSaints, La Perla, and Victoria Beckham. Additionally, we have undertaken projects for high-end jewelry brands Âme and Liliana Guerriero, as well as hospitality branding for Boujis. SUM adopts a comprehensive agency model suitable for the digital age, initiating the process by defining your brand's positioning and strategy, followed by creating an appealing brand identity. We will design a visual concept for your e-commerce platform, package ideas, and a social media strategy. We foster long-term partnerships with our clients, functioning as an extension of their teams. The launch is merely the starting point.