Redesigning 10+ Year Old Dental Website
Knights Dental Surgery, located in Newcastle Upon Tyne, UK, has been providing dental care for over 30 years. Their website, knightsdentalsurgery.co.uk, has served as a vital source for new patient inquiries for more than a decade. However, it is in need of a redesign due to its outdated appearance, functionality, and content. The practice aims to refresh the site without jeopardizing its current SEO ranking, which is already on the first page of Google for numerous relevant keywords. The initial stage in the website redesign process while preserving SEO involves conducting a comprehensive SEO audit. This audit should encompass: Following the audit, a plan should be crafted for the redesign to maintain or enhance SEO performance. This plan ought to include: Prior to launching the revamped website, a temporary staging site should be used to test the new design and ensure it doesn’t negatively impact SEO. After testing the staging site, the redesign can be applied to the live website. Post-redesign, it is crucial to continue optimizing the website for SEO, which includes refreshing the content, monitoring the backlink profile, and resolving any technical issues.