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Substance

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2005

Year Founded

ABOUT SUBSTANCE

Research. Strategy. Design. That's Substance.

We are primarily a brand strategy firm, not just focused on design. Our goal is to assist brands in conveying their stories with depth and authenticity. What’s your narrative? This question lies at the core of effective branding. What makes you unique and distinguishes you from others? We delve into the tough questions, and when we're finished, your brand and the resulting work will be significantly improved. Let’s collaborate to create a brand together.
LANGUAGES SPOKEN
English
HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2005

Year Founded

Services
Focus
Industries
Clients
Services Provided+1 Services
35% Brand Identity Design
20% Logo Design
20% Brand Guidelines Development
10% Marketing Collateral Design
5% Packaging Design
10% Social Media Graphics & Templates
60% Content Marketing Strategy
25% Marketing Funnel Development

About the Team

OUR STORY
Founded in 2005, Substance specializes in strategic organizational branding, excelling in complex rebrands that involve multiple entities and stakeholders. The company values long-term partnerships, working directly with client teams without intermediaries, fostering collaboration and challenging assumptions to explore innovative solutions. Founder Matthew Brett, with a BFA in Graphic Design, leads brand strategies for transformative projects, including notable work like Neovia Logistics' operational carve-out and Google's C2C community launch. Alongside Substance, Prosper Strategies, co-founded by Alyssa Conrardy and Lindsay Mullen, focuses on nonprofit marketing to drive social change. Alyssa and Lindsay bring expertise from journalism and strategic communications, guiding nonprofits to maximize their impact in sectors such as education and healthcare. Together, these teams combine deep expertise and a client-centered approach

Projects & Clients

Project Size & Rate
Minimum Project Size

$10,000+

Average Hourly Rate

$50 - $99/hr

Locations

Headquarters

4705 North Spaulding Avenue

Chicago, Illinois, United States 60625
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