Point 2 Surveyors
Point 2 - a prominent Rights to Light Consultancy firm, has undergone significant changes since its inception. We collaborated with their team to revitalize their brand. After four years in business, P2 had recently revamped their website, which led to inconsistencies in their branding due to the use of various materials and styles. They required a cohesive identity that unified all elements under one brand. Furthermore, they felt that their existing branding no longer reflected their current identity as a business, prompting them to seek guidance from us at Studio Change. Following several discussions, it became evident that their old branding didn't align with their present direction. With over 70 employees, some were attached to the old branding, so we needed a strategy to unite everyone. Instead of jumping straight to design, we conducted a few Promise of Value workshops. As a result, P2 now has a completely refreshed brand that accurately represents their stage of growth. All their materials and documents narrate this story through both language and design. The team is now unified under the new approach, which will guide their marketing decisions and future campaigns. Although the brand's visual aspects may evolve over time, the core values of the business are now central to their public image. Alongside an improved website (created by their existing web agency), the new brand signifies a renewed commitment to delivering exceptional client service and pursuing future growth. Services Provided: Design consultancy, Promise of Value Workshop, Branding, Graphic Design, Art Direction, Project Management, Print Management, Copywriting, Template Updates, Internal Signage, Brand Guidelines.