PLAYBOOK STUDIO

We are a collective of thinkers, planners, designers, and creators. Driven by the spirit of exploration, inquiry, collaboration, and inspiration, we develop the insights, strategies, and actions necessary for companies and brands to reach their full potential. Our studio is led by expert brand strategist Graceann Bennett, who has extensive experience in strategy at four major global advertising agencies, working with renowned brands like Coca-Cola, Jack Daniels, Dove, McDonald's, VW, UPS, Four Seasons, WSJ, Guinness, The Mormon Church, and HAUS LABS by Lady Gaga. Graceann collaborates with top-tier designers, writers, and content creators to meticulously implement her thorough strategies for a diverse range of growth-focused clients at Playbook Studio. From our experience, we find that winning strategies often lack clarity and craftsmanship. We believe that the most effective strategies also provide inspiring creative direction. We transform these strategies into detailed execution plans, or “playbooks,” clearly outlining roles, responsibilities, and desired impacts to motivate and guide. These playbooks, along with digitally prepared resources, can be utilized with Playbook Partner Teams for various initiatives, such as marketing campaigns, website development, and content projects, or they can be adapted for clients' internal use to maximize value and efficiency. We offer both project-based and retained service options, typically combining both to assist our clients in executing and building upon the design systems and playbooks we've collaboratively created.