Achieving a ROAS of 13 for Seagreen Boutiques
**Project Overview**
Seagreen is a women’s fashion boutique located in Ireland, renowned nationwide. They operate two physical stores in Monkstown and Ranelagh, in addition to an online shopping platform. During the COVID-19 lockdown in 2020/21, they experienced significant online growth, which prompted them to aim to sustain this level of online revenue upon reopening. To boost their online sales, Seagreen collaborated with Strike Digital to enhance advertising efforts on Google, Facebook, and Instagram.
**Project Execution**
After reviewing Seagreen’s advertising accounts across different channels, we identified numerous areas for improvement regarding creatives, copy, and campaign goals used previously. We presented these insights to the Seagreen team and requested creatives centered around their best-selling brands, Anine Bing and Veja. Based on our experience, we understood that promoting these well-known brands would increase site traffic, enhancing our chances of converting visitors through future retargeting campaigns featuring Seagreen’s entire collection. Once the ad copy was finalized, we rolled out our campaigns across Ireland on Google, Facebook, and Instagram.
**Results**
In 2022, we achieved a return on advertising spend (ROAS) of 13, generating over €400,000 in online revenue from an investment of €30,000. On Google alone, we attained a ROAS of over 18, with nearly €300,000 in sales attributed to the platform.