stribe

We are Stribe, a social media agency located in Hamburg and Munich, Germany, specializing in action sports, outdoor activities, travel, and lifestyle brands around the globe. Our goal is to establish cultural relevance by strategically engaging with communities and subcultures, effectively positioning brands within the audiences they wish to connect with. In the realm of action sports and lifestyle, credibility cannot be purchased; it must be earned. Founded by Jonathan Hendess, who has deep roots in the action sports community and extensive experience in leading strategies for top brands, Stribe blends profound cultural insight with marketing expertise, making it stand out. Our efforts are driven by the Stribe collective, a premier network of creatives, strategists, content creators, and cultural experts all focused on a common purpose: prioritizing collective intelligence over hierarchy, and passion over process. In addition to client projects, Stribe also undertakes its own initiatives, such as the Impuls Festival, summerhouse Workation, monthly Action Sports Meetup in Munich, and Dings Skate Contest, reflecting our belief that the best agencies not only discuss culture but actively contribute to it.