StrawberryFrog operates at the crossroads of creative agencies, experts in purpose, change management consultancies, and innovation firms. We assist leaders in uniting individuals and organizations around a common purpose through Movement Thinking—a human-centered strategy aimed at facilitating meaningful change in a peer-driven world and a marketplace where purpose carries genuine value. This approach applies the principles of social movements to engage key stakeholders related to your brand, both internally and externally. By creating and implementing a movement outside the organization, we can energize customers and stakeholders, leading to increased sales and innovation. We have initiated external marketing movements globally for various brands, including Emirates Airline, Truist, P&G, and Jim Beam. Additionally, by establishing movements within an organization, we can significantly improve company culture, employee habits, and behaviors. We collaborate with HR leaders to develop internal movements that boost productivity and innovation, improve internal communication, and support employees' physical, emotional, and financial wellbeing.