Stratigia

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Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT STRATIGIA

Stratigia

Stratigia's primary and sole focus is on enhancing SaaS growth through outstanding SaaS Marketing Strategy, SaaS SEO, SaaS Link Building, and SaaS Content Marketing. We assist SaaS companies in generating 100X more Traffic, Trials, and Demos via Inbound Marketing. Regardless of your SaaS's current development stage, Stratigia can support its growth. Envision the potential of accelerating revenue from organic search at a pace that is ten times quicker than employing an in-house team. Explore a more effective approach to SEO! We focus exclusively on high domain rating, substantial traffic, and authentic backlinks from reputable and well-known websites.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

22% Content Marketing Strategy

28% Search Engine Optimization (SEO)

28% Blog & Article Writing

22% Website Copywriting

About the Team

OUR STORY

Stratigia exemplifies a commitment to integrity and passion by embedding core values into every facet of its operations. The company thrives on innovative thinking, constantly adapting strategies to meet the dynamic SaaS industry's demands, ensuring clients remain ahead in the market. Valuing its team as its greatest asset, Stratigia invests heavily in their continuous development, fostering a growth mindset. Excellence is a standard, not a goal, as the firm strives to surpass expectations in client solutions and internal processes. A positive, enjoyable workplace culture complements professional achievements, enhancing both employee and client experiences. Led by CEO Abbas Sarfraz and a talented leadership team, Stratigia's comprehensive expertise in marketing, SEO, product strategy, and development drives sustainable growth and measurable success for SaaS businesses worldwide.

Portfolio

1st Page Ranking in 3 months for Delta Monitoring

Delta Monitoring

**Overview of Delta Monitoring (Monitoring & Evaluation SaaS)** Delta Monitoring is an Enterprise SaaS provider offering Monitoring and Evaluation Software aimed at global NGOs and Social Development Organizations, particularly in Africa. Their software is highly flexible and comprehensive, making it well-suited for the planning, monitoring, and evaluation needs of development projects. **The Challenge - Lack of SEO Value for this SaaS** Despite its presence in various regions, Delta Monitoring primarily relied on its existing network for results and traction. Consequently, their website was underperforming and poorly optimized, offering no significant SEO value. **The Solution - Bottom Funnel Optimization** Since the company depended mainly on direct sales and referrals for business, they had not invested adequately in their website or SEO efforts. Thus, a thorough website optimization was necessary. Here’s what we implemented: A - **Optimized All Existing Pages** - This involved refining Page Titles and Descriptions - Incorporating targeted keywords and their variations within the content - Enhancing overall content quality and on-page optimization. B - **Listed Delta Monitoring on Software Directories** - While Software Directories don't yield direct SEO benefits, listing the product in relevant directories was a crucial component of the SEO strategy. C - **Acquired Several Backlinks** - Additionally, we secured a number of high-quality backlinks for them. **The Results - First-Page Ranking for Primary Keyword in 3 Months** - Achieved first-page ranking for the primary commercial keyword within three months - Notable increase in traffic driven by targeted, intent-focused keywords - Attained top rankings for many high-intent queries - All these accomplishments were achieved without generating new content, solely by optimizing the existing website to draw the right type of intent-driven traffic.

1st Page Ranking & 60% Increase in conversions

ShareArchiver

**The Challenge** - Lack of Adequate SEO Value Similar to many enterprise SaaS firms, ShareArchiver mainly acquired customers through referrals, direct sales, and paid campaigns, resulting in minimal organic reach, primarily consisting of topical or branded searches. **The Approach** - Optimizing for Bottom Funnel ShareArchiver struggled to draw significant traffic with commercial intent, necessitating enhancements across all landing pages, which included: A - Enhancing Existing Landing Pages This involved refining page titles, descriptions, and optimizing content by incorporating relevant keywords. B - Introducing Bottom Funnel Listicle Blog Posts To expand reach and capture more organic demand, we created several product listicles aimed at increasing bottom-funnel traffic. We also conducted additional on-page improvements, such as: - Internal linking from blog posts to landing pages - Enhancements for speed and technical SEO **The Outcomes** - First Page Rankings and Notable Conversion Increases After just a few weeks of optimizing the existing landing pages, we observed significant improvements in reach and rankings. A - Growth in Ranking and Traffic on Key Pages We recorded growth on the solution pages, as well as industry pages. B - Homepage Ranking Surge The homepage, previously on the 2nd page for the key term “archiving software,” soared to the first page and reached the Top 5 after optimization. C - 60% Boost in Conversions Our bottom-up SEO strategy primarily focused on one crucial question: "Will this improve conversions?" This goal was pivotal in our approach. As a result, ShareArchiver experienced a 60% increase and a 32% rise in conversion rates, attributed to the enhanced quality of incoming traffic.

Nearly 1K Monthly Traffic from a single blog post

Windsor.ai

**Summary of Windsor.ai (Marketing Attribution SaaS)** Windsor.ai is a comprehensive marketing attribution platform designed for enterprises that streamlines the integration of analytics, CRM, and marketing data from more than 50 different platforms. This software allows users to easily transfer data into a spreadsheet and generate reports with minimal effort. **The Challenge - Lack of Quality Blogs for the SaaS** While there were previously a few blog posts, they failed to attract significant inbound traffic from relevant audiences. **The Solution - High-Quality, Audience-Focused Content** Since much of Windsor.ai's marketing attribution software is connected to Google Ads, they aimed to engage users of Google Ads. In response, we developed an evergreen article featuring the most effective Google Ads PPC Campaign Strategies, aiming to establish it as a top resource. After conducting extensive research, we selected the 13 most effective strategies, each accompanied by actionable steps for implementation. **The Outcome - Increased Traffic, Keyword Rankings, and Backlinks** The blog now attracts nearly 1,000 global visitors each month and accounts for approximately 28% of their website traffic from the USA, their main target market. Additionally, it has achieved over 200 keywords in rankings, including top 10 positions for many high-value keywords, and successfully gained contextual organic backlinks from high-domain rating websites.

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